The structure of SILO in SEO : Everything you need to know

The theory says that this silo architecture gives more relevance to keywords, and by making life easier for the user and Google, it improves the SEO of the web, so it is an SEO-oriented optimisation on-page. We will give you details for Building a Web Site Using A Silo Structure. Now, neither is it easy to implement nor is there a consensus on its real usefulness. Since the reputed SEO Bruce Clay proposed the system in 2003, it has been tested successfully on many occasions … and has also been questioned. Google, too, has modified and evolved its algorithm since then, so not all existing information is updated today.

Why Building a Web Site Using A Silo Structure?

So we will have to go a little deeper into the silo structures to answer the question that interests everyone: Does the silo architecture improve SEO? For this, you must first know how to create it.

Building a Web Site Using A Silo Structure

To create silo architecture on your website, you must take into account three factors: keywords, structure and links.

1 – The keywords for Building a Web Site Using A Silo Structure

For this, to work, you need to search and study the families of keywords that you will use and isolate in each silo. The necessary tools for Building a Web Site Using A Silo Structure for this are the usual ones:

  • Google Keyword Planner, to see monthly search volumes of each keyword, and choose the main ones. To remove long-tail keywords derived from the main ones.
  • It is not that you have to look for keywords for a whole year, but at least 50-100 yes you should have controlled and grouped by families. Each family will go into a silo.

For example, imagine a web of accessories and handcrafted, original or “author” gifts, where bags, pendants and jewelery is sold, bookmarks, and wedding details, all of them with their design and some with manual manufacturing.

2 – The is true- for Building a Web Site Using A Silo Structure

Once you have selected the keywords that respond to your idea of product/business, you have to draw the structure that the web will have, and how the silos are organized.

LEVEL 1: The main page would be the trunk of the tree, the center from which everything flows. Here you have to go your Main Keyword, the one for which you bet more strongly.

LEVEL 2: Then the main branches appear, which would be the silo or category pages . Each one of them will be destined to what we will call the corresponding Keywords Base \

LEVEL 3: From each silo page, sprout the smallest branches, posts and content related to secondary keywords or long-tail

LEVEL 4: Sometimes, depending on the product, there may be several subgroups within the same silo. In that case, the main keyword of that subcategory would go to LEVEL 3, leaving LEVEL 4 for the contents of support for that subcategory.

3 – The links for Building a Web Site Using A Silo Structure

For the silo structure to work it is not enough to create the keywords silos; you also have to make sure that they are effectively isolated, and the keywords of some do not mix with others. This is resolved by taking care that the internal links are isolated within each silo. You have to create internal links between the pages of each level and the top level page. You have to avoid internal links between different silos.

Beware that the latter is problematic. In many occasions you will have the temptation or the reason to link between one silo and another. In some blogs they say that you can do this if you put the internal link in no-follow, but this does not work: Google only considers the no-follow for external links. Dean Romero considers things for the Building a Web Site Using A Silo Structure as the “flow of Chaos” is always good for Google. That is, the search engine wants naturalness, and, what is more natural than a human structure in which from time to time a link comes out here and another there, in a somewhat chaotic and random way?

I am of the same opinion. In fact, I have the conviction (not contrasted) that Google uses the mathematics of chaos for its search algorithms. But to check the validity of the SILO architecture we need to stick to the basic rules first, so in our experiment (which I’ll tell you about right away) we will not cross internal links, and we’ll leave them all inside their silo. As the months pass and we have conclusions, we can do some experiment crossing some link between silos. But first, we have to see problems and criticisms of the SILO structure.

When to use (and when NOT) a SILO structure

In general, the biggest criticism of this web architecture is that it is inapplicable for many online projects. The reason: that they cannot isolate their products / content from each other. A news portal, for example, can have content that speaks both of “economy”, of “national”, of “science” or of “politics”. A blog is also a real challenge for this system, you have to constantly add new content and it is difficult to fit them into the structure. So in general, to know if it is appropriate for you to apply a SILO architecture on your website, I think we should start from two premises:

THAT THE PROJECT BE NEW: The silo structure is already sufficiently complex to design from scratch. If you also have to transform your entire website, it will be a nightmare, especially, if you have to make changes to the URLs. That would only hurt your online project and you would lose positions. INSISTS: Do not change the URLs of the web If you want to try a SILO structure, be it in a new project that you design from the beginning thinking about this structure.

THAT YOUR PRODUCT / CONTENT IS DIFFERENTIABLE: Your own product will tell you if it is sensible to try a SILO structure, or not. If you have clear categories that do not have to mix, go ahead.

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